2024 • 12 episodes
Episodes
Episode 1 • Feb 01, 2024
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
Episode 2 • Feb 08, 2024
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
Episode 3 • Feb 15, 2024
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
Episode 4 • Feb 22, 2024
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
Episode 5 • Feb 29, 2024
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
Episode 6 • Mar 07, 2024
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
Episode 7 • Mar 14, 2024
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
Episode 8 • Mar 21, 2024
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
Episode 9 • Mar 28, 2024
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
Episode 10 • Apr 04, 2024
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
Episode 11 • Apr 11, 2024
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
Episode 12 • Apr 18, 2024
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.