The Apprentice

After the men had bought their flowers they left the market to get a cup of tea – without any of the roses they had paid for. Whoever had bought the roses had failed to arrange it and Tim, the project manager, had not noticed either. Luckily Matthew had realised and in a panic they all ran back into the market trying to find the stall they bought the roses from – the problem was that no-one could remember exactly where it was. Eventually they found it and the whole team were relieved.

In the second episode of The Apprentice the boys didn't tell the girls the phone call had come through and cheekily left them in bed. They had just 20 minutes to leave the house when they finally woke up. The two teams, boys v girls, had two days to research, design, make and present a new children's toy. The girls chose Lindsay as their team leader she was determined to choose a toy she had invented. Secret Signals were cards for children to make semaphore signals. She even imposed it on the rest after both the team and a group of children had voted it down. Raj was chosen as Impact project manager as he had some experince in this field. First Forte wasted a lot of time on another toy, a robot, that may well have won if Lindsay had not enforced her preference on the others. The boys developed an electronic game. Both teams presented their games to senior executives at a games company who recommended the boys' game should win.

Two girls had been fired in the first two weeks. "We're too good for them," boasted Raj. But Sir Alan Sugar had decided to reorganize the teams for the third week. "Matthew, I'm gonna make you the team leader," he boomed. Matthew looked gobsmacked. Adele was also chosen as a Team leader by Sir Alan Matthew, Raj, Paul and James were joined by Saira and Rachel for team Impact.Adele, Miranda and Miriam were joined by Ben, Sebastian and Tim for team First Forte.Their task: to buy a range of products including a diamond, a bottle of champagne, jellied eels, a bowler hat, a Freeview box, a dental check-up - and get back to the boardroom by 5.30pm. Adele gave each team member a job description. Miranda was not pleased to be appointed Adele's PA and ordered to take notes of meetings. James knew exactly where to buy a bottle of Bollinger 96 Grande Ann�e. He took the team off to the expensive Lea and Sandeman wine merchants in the Fulham Road - and paid �49 for a bottle.

Sir Alan had arranged with Mohammed Al-Fayed for the teams to test their retailing skills in Harrods. Both teams were given £600 seed money to spend as they will. Marigay McKee from Harrods told the teams it was very important to smile. Matthew glowered. Tim was leader for First Forte James was Project Manager for Impact this week. Impact started off badly: Matthew tripped up, Paul miscalculated the percentage of Harrods own-brand goods and the sales area was empty. Impact and First Forte had to chose between 2 areas 1 or 2. First Forte tryed to get Impact seed money for return of first choice but First Forte was stupid enough and still got first choice Number 2. First Forte started to hire a Face painter, demonstraters and a panoist in order to attract consumers while Impact had nothing. Then Paul had the idea of dressing up as Rosie the Bear - and he enchanted the kids and the tills started ringing.

Miriam was the last woman standing in First Forte. Four of the original seven women in the team had been fired and two had transferred to Impact. In week five Miriam's team included team leader Sebastian, Ben, Tim and new recruit James. In the undefeated Impact were team leader Rachel, Saira, Paul, Matthew and Raj. This week the teams visited seven modern artists and had to choose which one they would represent selling their work at a gallery one evening. Matthew admitted: ""I wouldn't recognize a Damian Hirst if one fell on me."" James charmed Rob and Nick Carter when he visited them and their light-inspired work. Both Impact and First Forte wanted to represent their work in the gallery. So the Carters had to decide who they wanted to represent them - and they chose First Forte. Impact represented Lucy Bennett, their second choice. Paul went out on the streets to invite guest to the gallery. ""No entendemos nada. Hablamos español,"" said one lady.

All the candiates were called and had to get on the Bus with they side advert saying the ""Apprentice"", they had to go upstairs where they recieved a phone call from Sir Alan Sugar who couldnt be there he described their next task. The teams had to develop a TV and press ads for the Amstrad JB 1000 - a 10 CD changer. Paul was Project Manager for Impact and Miriam was Project Manager for First Forte they are both Project Managers for the first time. Both teams had a quick meeting with Alan Sugar son had a meeting with them. Impact was down to only four contestants: Paul, Raj, Saira and Rachel. Raj didn't think much of Paul's management. ""He's all over the place,"" he told Saira. ""I ain't got a clue what's going on."" Paul directed a TV ad featuring a mum and her spotty kid. The kid couldn't act which lead Paul to spend the majoirty of time delevoping the TV ad neglecting the Press campaign. Paul sent Saira and Rachel off to work on the press campaign.

Sir Alan Sugar begins a new search for an apprentice for 2006 amongst fourteen new candidates. For their first task, they must purchase produce within a budget of £500, before up-selling their stock for a profit around Hackney.

The teams take on the job of raising money for Great Ormond Street Hospital, each designing a themed calendar and pitching it to retailers as a test of their creative and pitching skills.

Sir Alan has a new shopping list of ten items to be found, testing each team's negotiating skills on sourcing and bargaining for the best deal with each purchase.

Both teams find themselves cooking up a tasty treat for visitors to the Thames Festival, with each seeking to manage costs while ensuring their food attracts reasonable profits.

Sir Alan has developed a new venture for business flights – the Amsair Card – and instructs each team to come up with a promotional campaign for it, including a video and billboard advert, pitching their concept to advertising experts.

This week, the nine remaining candidates are given the task to sell second-hand cars. With only a 10-hour time limit, they need to convince as many customers as possible to part with their hard earned cash.

The Apprentice returns with 16 brand new contestants, who will battle it out week-by-week for the chance to win a six-figure salary as Sir Alan Sugar's new apprentice.

With one candidate fired last week, the remaining 15 are given the task to design products for dogs. These ideas must then be presented to three pet stores.

As usual, this week, the candidates need to make as much money as possible. However, in a test of entrepreneurial skills, the candidates are free to do whatever they want from a small starting fund given to them by Sir Alan.

It's time to see if the teams have a sweet tooth, with this weeks task involving the manufacturing and selling of sweets at London Zoo. The teams must decide which target market to aim for - parents or children - as well as integrating within the zoo and it's main animal attractions.

The candidates get a chance to earn thousands of pounds for Sir Alan by choosing and selling art photographs.

The remaining ten candidates get a special treat from Sir Alan, as they take a trip across the Channel. However, this will be no holiday, as the two teams are set the task to make as large a profit as possible by selling British food to the French.

To start of the new season, Sir Alan sets the task in which two teams, separating into the girls and the boys, have to sell fish out on the streets of London. There was much talk of the boys' team splitting into two factions: the first of these contained Alex, Simon, Lee and Ian while the second consisted of Raef, Michael and Nicholas. Coverage was shown of all members of the boys' team; however, some members of the girls' team (notably Shazia, Lucinda and Jenny) had almost no coverage in this week's episode.

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business. They persuade customers to part with their washing (including hundreds of sheets from a hotel chain) then clean into the early hours. The following morning, following Sir Alan's warning not to lose a single sock, they return the clothes. Sir Alan's aides Nick and Margaret watch, and a second applicant will be fired.

The teams must take over a pub and turn it into a themed restaurant - however, the pub kitchens in which the teams will be based, have never served food before.

Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London. Charged with taking and selling photos, the teams must work together to rake in the money.

It's down to the farm for our Apprentice wannabes, as the teams take on an ice cream making challenge. Alpha and Renaissance must make three new flavours, and then launch two of those products into the untapped London market. The team which secures the most orders, by value, will win.

This week the two teams have to create a range of greetings cards for a new occasion. Three members of the loosing team end up in the board room with Sir Alan where one of them will be fired.

The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning companies and make as much money as possible. At the end of the show the first of the hoepfuls is fired.

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering service for busy professionals in the City of London. In tough economic times, the teams must agree a distinctive identity to stand out from the competition and win new customers.

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show one of the candidates from the loosing show is fired by Sir Alan.

Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetics business.

The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both to the parents and the children.

The candidates are tasked with taking a collection of items given to them by Sir Alan Sugar and selling them for the most proffit.

Lord Sugar meets a fresh batch of candidates in his search for an apprentice, as another series of the business-based reality TV show begins. The first task for the candidates is to produce a range of sausages ready for sale the next morning. They are given a crash-course in crafting the perfect sausage, before hitting the streets at the crack of dawn in the hope of selling their stock, under the watchful eyes of Nick Hewer and Karren Brady. At the end of the day, one candidate will be fired.

Following an early morning call summoning the candidates to Heathrow airport, hopes are high for a sunshine getaway. No such luck for the candidates, though, as Lord Sugar sets the task of designing and creating a brand new beach accessory. The task is centred on creating something completely original for the nation's sun worshipers, along with an eye-catching poster to promote their product. Candidates must then pitch their product to three big retailers in the hopes of securing orders and avoiding a place in the boardroom. A surprise result leads to a fierce boardroom battle, where one more candidate is faced with hearing Lord Sugar's immortal words "You're fired".

The candidates seize the opportunity to impress Lord Sugar as they take over an industrial bakery. The teams are each given a market stall from which they try to tempt hungry customers with their baked goods, and they go head-to-head to pitch for the business of a high-class hotel, a restaurant and a coffee shop. Nick and Karren keep an eye on proceedings as the teams work to keep up with orders, and when the teams face Lord Sugar in the boardroom, one candidate is fired.

The teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the members of the team which loses the challenge is failed by Sir Alan at the end of the show.

It is week five, and the candidates boldly enter the world of fashion. Lord Sugar ups the ante when he challenges the teams to open pop-up shops at the Trafford Centre in Manchester - one of Europe's largest shopping centres. The teams must select ranges of clothing from some of London's most up-and-coming designers, and are tasked with charming the fashionistas to allow them to represent their brand at retail. Under the ever-watchful eyes of Nick and Karren, the teams swap their business suits for some cool clobber and use every trick in the book to market and promote their stores. In the boardroom, one candidate on the losing team faces a serious dressing-down from Lord Sugar, who is in an unforgiving mood.

The battle to become Lord Sugar's next apprentice intensifies as the remaining candidates reach the series' half-way mark. After a rude awakening from the boss, the candidates are set to work creating branding and advertising for a new multi-purpose household cleaner. The teams are tasked with producing a spotless TV and radio advertising campaign, and try to clean up when they pitch to ad agency heads and industry experts. As Nick and Karren look on, the campaigns cause raised eyebrows as some of the candidates lose focus. It gets messy in the boardroom, as Lord Sugar wipes the floor with the losing team. Another of this year's prospects discovers it's the end of the road as Lord Sugar sends them packing with the words 'You're Fired'.

The stakes are raised higher than ever in this series of The Apprentice, as this time there is no six-figure salary job on offer. Instead, the sixteen candidates are vying for one life changing opportunity: £250,000 investment to start their own company, with Lord Sugar as their business partner. Lord Sugar wastes no time showing the candidates he means business, using the first task to challenge his potential partners' entrepreneurial skills. Each team are given £250 to invest in fresh fruit and vegetables, and Lord Sugar makes it clear that he expects a high return. Packed off to New Covent Garden Market, the teams race to buy the best produce at the cheapest price and set to work adding value to their haul by making juices, fruit salads and soups, and pasta to tempt London's hungry workforce. With the pressure on to exploit both the lucrative breakfast and lunch trade, it's not long before the tension rises and the blame game begins.

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.

The candidates are called to meet Lord Sugar at London's famous Savoy Hotel to be briefed on their next task. Following a 220 million pound refurbishment, the hotel requires a number of last-minute items prior to its grand reopening. The business hopefuls have nine hours to source ten products, and their powers of negotiation are pushed to the limit as they attempt to track down everything on the hotel's unusual shopping list and purchase them at the lowest possible price. Nick and Karren watch on as the candidates get increasingly desperate in their attempts to find quality items at bargain prices. With the deadline looming, tension reaches fever pitch as last-minute deals are struck. Both teams are faced with a dash to the Savoy to have their purchases inspected by the scrupulous eye of the hotel's general manager. Missing or incorrect items are subject to penalty fines, and this leads to a dramatic result in the boardroom.

Lord Sugar gathers the candidates under the statue of Aphrodite at the British Museum, and reveals their next task: to set-up beauty treatment businesses in Birmingham. At the briefing, he re-balances the teams and personally appoints the project managers. The British beauty industry is worth 14 billion pounds annually, with the best margins in hands-on treatments, so Lord Sugar demands both teams offer these and sell cosmetic products off the back of them. After a choice of professional treatments have been offered to the teams, followed by a short wrangle over total body spray tan, the teams choose two treatments each and get down to some hands-on training. But one of the boys feels that touchy-feely beauty challenges his masculinity, and could worry his girlfriend. Under the watchful eye of Nick and Karren, the teams take their choices to Birmingham. One team goes for the city centre, while the other chooses an out-of-town mall.

In a pre-recorded briefing via a giant screen flanked by Karren and Nick, Lord Sugar has called the candidates to an advertising agency. Their task will be to create, brand and pitch a new pet food. But before they start Nick has a message from the boss - once again he picks the team leaders. One team chooses dogs, the other cats. Both teams split - one half to Lincolnshire to create the food, the other half staying at the agency to name and brand the product. Supported by Britain's biggest pet food manufacturer it looks like a breeze, but soon the teams are making some fateful decisions, sweeping aside advice from pet-loving focus groups and inventing product names so leftfield that even teammates can't understand them. Professional packaging for their products restores confidence momentarily, but the next job - to make commercials - plunges the teams into more confusion as they try to get creative.

Alan Sugar calls the candidates to a rubbish dump, and challenges them to form junk-collection businesses. One half of each team has to haul the rubbish themselves while the others offer quotes on big clearances. Profits prove hard to come by with Cockney scrap dealers and quick-witted builders giving them a run for their money, and one project manager is reduced to tears by the grueling work.

Sixteen candidates begin their fight for one-life changing opportunity - a quarter of a million pounds to start up a business with Lord Sugar as their partner. In the first task, the boys compete against the girls. Each team must buy blank goods, add value by printing a design onto them and then sell them from stalls on the streets of London. It is a test of the candidates' creativity, marketing and salesmanship.

Lord Sugar calls the teams to the Victoria and Albert Museum. Their task is to invent a new household gadget, create a prototype and pitch for orders to some of the country's biggest retailers.

Lord Sugar decides to mix up the teams for the third task, which is to come up with a new condiment; one team goes for a Mediterranean-style ketchup, and the other a chilli chutney. Half of each team head to a condiment factory in Essex to make their product while the others stay in London to design brands and set up sales appointments.

Lord Sugar asks the teams to set up second-hand shops in London's fashionable East End, home to a thriving market in retro and refurbished household goods. The teams must source second-hand stock from auctions, junk shops and car boot sales, and resell at a profit during a one-day-sale from their respective shops.

Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.

It is week six, and Lord Sugar sends the candidates to Scotland, where they must make gourmet grub and sell it on the streets of Edinburgh. The teams decide on Italian meatballs and Scottish stew, but before heading north there is a spot of market research at one of London's fancy street food fairs. It is clear from what is served up that there is more to this business than dishing up a burger and chips.

Week 1: Container is the first episode of the reality television series The Apprentice (UK) - Season 9.

Week 2: Beer is the second episode of the reality television series The Apprentice (UK) - Season 9.

The candidates must come up with a unique piece of flat-pack furniture, before producing prototypes and pitching their products to retailers.

The fight for Lord Sugar's £250,000 investment continues with farmyard fun, as this task sees the candidates open their own farm shops. The hopefuls swap their high heels and city brogues for wellies as they set off to source stock from farms across the South East. One team decides to specialize in pricey buffalo produce, while the others try to churn a profit from premium milk. The teams divide to search the Home Counties for farm fresh produce, but some are left high and dry when they are sent shopping on a shoestring; and there is trouble for others as they find out - with minutes to spare - that stock levels are dangerously low. On sales day, the candidates set up shop in trendy east London; one team finds their takeaway's soups and spuds tricky to shift, while the other team finds there is an appetite for milkshakes. One candidate takes a gamble by using the task to prove their business idea for Lord Sugar works. In the boardroom, even the winning team gets a telling off.

The candidates face an early start, as a pre-dawn call informs them that they are off on a business trip to Dubai. Bags are quickly packed, and then the teams are straight off to Gatwick and the UAE. In the almost-finished foyer of a new multi-million pound hotel, the candidates discover their task: find and secure items needed for the hotel at the lowest possible prices. One team tries to use local knowledge to their advantage by scouring the souks for bargains, while others want to track down items fast and they head for a mega mall. But in the heat of Dubai, it's not long before the candidates start to sweat; mistakes with measurements leave one team with a big problem, while waiting time costs others dearly. Negotiation skills are pushed to the limit, and identifying the items proves tricky as some of the candidates get lost in translation.

Called to Guildhall in the City of London, the candidates are given their latest task: putting on a corporate away day for two major clients. With a budget of 5,000 pounds, they must put on a team building event for a day, but the fun and games start early when one team spends so much time thinking through themes that they are late to meet their client. The teams set off in search of food and activities, but by mid-afternoon panic sets in for some as they realise they don't have enough to fill the day, and they wrestle with whether to make a last minute booking that could prove risky. The next day, the teams must put on their events; one decides on an army theme, but they come under fire when the rain sets in.

The battle to become Lord Sugar's next business partner begins with a selling task.

The candidates are asked to design a piece of wearable technology.

Each team must create their own range of home fragrance products.

The candidates are set a 21st-century task - creating video channels for YouTube.

The teams have two days to create their very own coach tours.

Lord Sugar asks the candidates to design a brand new board game.

Ambitious entrepreneurs start their fight for a life-changing investment.

The candidates must create a new shampoo brand and design an advertising campaign for it.

The candidates must find nine items and negotiate the best possible price.

The candidates try to tap into one of the UK's biggest markets - pet products.

Each team is tasked with creating their own children's book, including a written and audio version, and selling their creations to retailers around London. Connexus create a story around a dragon character, but face issues from an indecisive leader, rushed production on the audio version, and poor salespeople, alongside concerns the literature of their creation is too complex for the task's specified age group. Versatile create a story around a bee character, managing efficient production of both versions, receiving good feedback on their creation and good sales from retailers, despite friction between some members of the team.

Each team is tasked with running their own DIY business, securing work around London alongside one of two contracts arranged by Lord Sugar.

A new group of candidates set off on their first task - selling collectables at Wimbledon Car Boot Sale.

Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before heading to Brighton to sell them.

The teams have to introduce a new product line to promote and sell in the world-famous department store, Liberty of London. They must also run a personal shopping service for some of London's most discerning shoppers.

Lord Sugar wants the candidates to help secure investment for someone else. They must help two entrepreneurs launch their new cycling product and get the public to invest through crowdfunding.

Lord Sugar sends the candidates out to work the night shift. They have to stay awake, find nine items, negotiate the best possible price and be back at the Shard by 6am. The team that spends the least amount of money will win the task.

Alan Sugar begins another search for a business partner, challenging a new group of candidates to design and manufacture their own burgers to sell to the public in London. Chaos in the kitchen throws one team into disarray, while the other team wastes valuable time deciding how to label their product. Back in the boardroom, tensions rise as the candidates face Lord Sugar for the first time.

The candidates are summoned to Stoke Park, a five-star hotel in Buckinghamshire, where they learn that this week's challenge will see them working as interior designers. The contestants are tasked with transforming a bedroom at the hotel, before pitching their ideas to the hotel manager and a leading interior designer. However, both teams encounter troublesome DIY issues, and their concepts are picked apart during the daunting pitches. Back in the boardroom, Lord Sugar sends another contestant from the losing team home.

This week, Lord Sugar summons the contestants to London's new Design Museum, where the teams find out that they are to create, programme and sell a prototype robot. The boys team create a product targeting the over 60s market, but their patronising approach does not impress the retailers. Meanwhile, the girls opt for the children's market, but an appalling pitch sees their team in melt down.

As the competition continues, Lord Sugar instructs the candidates that this week's task is to set up and run a corporate box, and sell merchandise to the masses at the Women's FA Cup Final at Wembley Stadium in London. The team members chosen to organise the boxes meet their match when they come face to face with the clients and their negative comments. The following day at the big game, guests in one of the corporate boxes are unhappy as supplies run dry, while those selling merchandise outside struggle with last minute pricing strategies.

As Lord Sugar celebrates his 70th birthday, the contestants are tasked to a shopping spree across London to purchase items that mark milestones in his life and career. The candidates have one day to find nine specific items at the best possible price, before meeting at the House of Lords. For one team, there is confusion over the mystery object, while poor planning leaves the other team lagging behind. In the boardroom, Lord Sugar gives out warnings, as well as hefty fines, before sending one contestant home.

Alan Sugar sends the candidates off to Bruges to create a high-quality tour of the beautiful Belgian city that passengers would be happy to pay good money for. The teams also try to flog souvenirs to guests to top up their profit margins, but as they sell the tickets, there's jostling between candidates for sales and overpromising on what the tour groups will get, which could lead to major disappointment. The next day on the tours, facts are forgotten, candidates get their groups lost and, with time tight, one of them keeps cracking the whip on what's supposed to be a relaxed tourist experience.

The business-based reality show returns, with 16 candidates hoping to scoop a £250,000 investment from Alan Sugar. The multimillionaire sends the fresh batch of hopefuls to Valletta - capital city of Malta - for their first task, with his trusted advisers Karren Brady and Claude Littner following their every move. Their task is to bag nine Maltese items for the lowest possible prices before reuniting back at the airport. One team quickly hits the road, but they are clearly on the wrong scent, while fiery personality clashes over negotiations soon rock the boat on the other team.

The candidates are challenged to create a brand-new comic aimed at children, before pitching their ideas to leading industry figures to secure orders. The task balances creative flair with productive pitching and the team that forgets either could face a graphic showdown in the boardroom. On the story teams, while one PM takes an assertive lead, the other's sub team leader seems to lose the plot. When creating their Augmented Reality front covers, the girls run riot, while the boys team struggles to make a move.

Lord Sugar summons the candidates to an 18th-century tidal mill in the heart of London's East End. For the third task, the candidates must manufacture and sell upmarket doughnuts to both a corporate client and the public.

The candidates are challenged to sell high-end products and services at one of the world's largest bodybuilding expos based at the NEC in Birmingham. The contestants clash over which team will get to sell top notch weights, and on the services side, the low-costs massages mean the team are hard pressed all day.

The candidates congregate at London’s Adelphi Theatre, home to hit musical Kinky Boots. Hot on their heels is Lord Sugar with a challenge for them to put their best foot forward in the world of ladies’ shoe design. Candidates must create and market a brand new shoe, along with putting together an event to launch and sell their product to major industry players.

The candidates are summoned to London City Airport, where Lord Sugar sets them the task of devising a marketing campaign for a brand new budget airline. They need to come up with a distinctive brand, make a 30-second TV advert and design a uniform that flies the flag for their new airline.

Lord Sugar kicks off the new series with a task like no other. Sixteen candidates are sent to South Africa to set up wine and safari tours.

The teams are challenged to create, manufacture and sell their own ranges of ice lollies.

The teams are sent back to school as Lord Sugar reveals that for this week’s task they will be creating a toy for 6-8-year-olds.

Lord Sugar summons the candidates to the London Transport Museum, where they learn that this week’s task is to create and sell their own range of electric bikes.

Lord Sugar sends the candidates to the historic university cities of Oxford and Cambridge, where they will attempt to procure nine items that are associated with both places.

Lord Sugar challenges the candidates to create and market a new rollercoaster.

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

Lord Sugar’s search for a new business partner is back, and this year’s 18 candidates kick things off on the magnificent Caribbean island of Antigua. Under the watchful eye of Baroness Karren Brady and Claude Littner, the teams must sell and run bespoke tours. After bickering on the beach and some woeful negotiations, back in the boardroom, one candidate is sent packing.

For week two, the candidates are summoned to Hutong at The Shard in Central London. Lord Sugar reveals that they will be manufacturing savoury bao buns to punt to the public and a bespoke sweet bun to sell to a corporate client, with the team who secures the biggest overall profit winning. One team bites off more than they can chew with a Jurassic-themed bun, leading to explosions in the kitchen, while the other team are left in short supply after a maths meltdown. In the boardroom, one member of the losing team is sent packing.

Week three and the candidates are summoned to London’s Regent Street Cinema for an exclusive screening. Lord Sugar reveals they must create a new preschool cartoon aimed at two-to-four-year-olds to pitch to industry experts. One team showcases incomplete characters, whilst the other presents a sketchy storyline.

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it’s rock bottom for another candidate.

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. While one team shows off the glitz and glam of the city, the other goes for a more traditional approach in the desert. But it's the team with the most profit at the end that will win. Back on home soil, it’s the end of the road for another candidate.

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

For their first task, Lord Sugar’s candidates are sent to Austria to sell and run alpine tours. Poor sales and bullish negotiations mean it’s auf wiedersehen for one candidate.

This week, candidates create a new virtual pop star and music video before pitching for sponsorship. Dodgy design and mediocre music leads to one candidate being declared a flop.

It's week four, and the candidates are sent to Shakespeare’s birthplace, Stratford-upon-Avon, to secure nine items. After a comedy of errors, tragedy strikes for one candidate.

The candidates turn crops to cash. It's team tomatoes versus team potatoes. But over-promising and dicey decisions mean that when they return to the boardroom, another candidate is given the chop.

The teams must create a new chocolate Easter egg to sell to industry buyers, but faults with flavours and scrambled branding lead Lord Sugar to crack down on another candidate.

The candidates jet off to breathtaking Türkiye to run corporate away-day experiences. Prioritising profit and substandard service result in another candidate being fired.